In 2010 Josh, our Executive Director, went to Guatemala with Danielle Mein. This was nothing new for her; she and Justin had already been going to Guatemala and visiting orphanages and children’s homes for a over a decade. It was a very impactful trip so say the least. He went for 9 days to shoot a promotional video for an orphanage, so they that could raise money online and here in the states — sadly that home is no longer in operation.
When he got back, we really started to think about who we are as a company. We had always given to children’s homes, it’s just something we thought was important. But we wanted to do more. So we launched a new company called C&I Reach Inc and started to fight for our 501c3. At C&I Studios, we produce media for all types of individuals, companies, and organizations. Every time we get hired we give some portion of that money to Reach. Reach then gives to truly unique organizations. Reach only gives to organizations that are in the trenches, fighting for real change, not surface level change.
Why the name Reach? Well our vision statement is to Create Inspiring Art with Exceptional Quality to Reach Humanity 2.0. So we thought that we really fitting. And that is what we wanted to do, we wanted to use media to Reach into the world. We wanted to use our camera’s, microphones, pencils and art to tell impactful stories. Since then we have a been on a few different trips in the states, then Haiti, and certainly Guatemala stood out to me.
But it wasn’t until we participated in Help Portrait in DC that it all clicked for me. We saw the power of media in front of our eyes. We saw people, families of four even, that had never had their photo taken before. And here we are all our with our iPhone 5s’ taking photos and uploading them to Instagram every fifteen seconds. like. like. like.
Justin and Ian talk a lot about the power of a printed photograph. We sit around in the studio sometimes and flip through photo books and talk about memories from shoots, things we have loved and so on. Justin would always say “There is something powerful about holding a photograph.”
That’s when we figured it all out: we go back to Guatemala and just take photos for kids, make them feel pretty, valued, and special. We then print out the photos on the spot and give them to the children and families. The staff loved the idea, and we only had a few months to put this trip together.
One of our good friends, Lucianne, was at the studio in Florida and I shared the idea with her. She runs a hair and make up studio called F2F Studios. Luci immediately said “My cousin runs a school for kids in Guatemala!” We got really excited and I knew this trip was going to be special.
This trip was unique. Normally, when we leave for a trip, either Josh, Ian, or Justin and Danielle will go. This time, we wanted to bring our entire twelve person staff. So we did. We closed down the studio from September 6th-11th, 2013 and left.