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Contrary to popular belief, this ad is not about smoking. If you thought it was, you missed the point.

This ad is about taking a break from some of the luxuries we have in America in order to donate to causes that really matter.

C&I Reach is about realizing that there is life beyond our small worlds. And we believe that those who are less fortunate than us should be on the for front of our mind. C&I Reach sends teams of professional creatives to raise awareness, create media for fundraising material, and shed light on individuals and organizations that are fighting for real change.

If you would like to donate to a C&I Reach project follow this link:

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